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Staging Do’s and Don’ts

It's not easy to look at your own home with fresh eyes. You see a house full of memories and treasured possessions, but all potential buyers see is someone else's stuff. That's why we consulted several experienced home stagers to find out their top home staging dos and don'ts.

Karen Otto of Home Star Staging in Plano, Texas has had homeowners cry and walk out of the room when she tells them to remove sentimental pieces and photos from their home in order to stage it for sale. "I totally get it, but I tell them they're taking [the items] with them. We're not erasing their family from this home, we're allowing buyers to start seeing their experiences, dreams and memories in the home you hope they'll buy."

Home staging pros agree that an objective eye is a must. Whether your Realtor, stager or neighbor comes by to offer it, take their advice.

We asked three expert stagers--Otto; online home stager Kelly Fallis; and Colorado home stager Jamie DeBartolomeis--for their top home staging do's and don'ts. Here's their advice:

 Home Staging “Dos”

1. Clean, clean, clean!

2. Focus on curb appeal. Clear the outside of the house, especially the front yard and front entrance.

3. Get rid of garbage bins in the front. "Most people focus on the inside of the house but that's totally wrong," says Fallis. "You have to absolutely pay attention to the entrance of the house."

4. Whatever you think de-cluttering is, de-clutter times two.

5. Start your packing early. Take out everything that's going to the new house and move it off site into a storage space. "People are not signing up to live with you, so get rid of your stuff," says Fallis.

6. Do emotionally detach. Look as your home as a product on the market for sale.

7. Depersonalize. Remove family photos and heirlooms.

8. Remove unnecessary furniture and belongings.

9. Remove magnets and other mementos from the refrigerator.

10. Get pets out of the house when it's being shown.

 Home Staging "Don'ts"

1. Don't do nothing!

2. Don't assume potential buyers will be able to look past your clutter and sloppiness.

3. Don't make people walk around obstacles like front walks littered with bikes and scooters.

4. Don't display your beer bottle or hat collections; box them up.

5. Don't display toiletries and hygiene items in the bathroom.

6. Don't bake cookies or set the table. "They're not going for cookies, they're not going for dinner," says Fallis. "It's distracting."

7. Don't burn candles. If you have odors in the house, get the vents and carpets cleaned. The house should have the smell of fresh flowers, and that's it.

8. Don't neglect the outside of the house, even in the winter. Shovel the walks and driveway. Trim overgrown bushes and low-hanging tree limbs.

9. Don't get upset about having to stage your home to get it ready for sale. "It's a price war and a beauty pageant out there, as one of my favorite Realtors likes to say," says Otto. "Win the contest against your competition!"

10. Don't forget the small stuff. Make sure to do all the little things like touching up chipped baseboards, repairing damaged walls, replacing outdated faucets and removing carpet stains.


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Marketing Strategies We Offer Our Clients

  • Tour property with owner, measure & take notes of property to prepare brochure and list of suggestions to enhance marketability. Possibly take preliminary photos.

  • Prioritize a LIST OF SUGGESTIONS to maximize Seller’s return on investment spent in terms of Presentation of the property. This will be done before house is introduced to the open market.
  • Consult with a professional stager, i.e. paint colors, furniture placement if it is best for preparing the home for showings and Opens.

  • Prepare market analysis to evaluate the property by way of a detailed comparative market analysis of competing active properties, and pending and recent sales.

  • Meet with seller to agree on listing price, commission, optimal time to introduce to the market, suggest list of improvements and date for Brokers’ Open.

  • Oversee the contractor (if applicable) working to enhance the property’s marketability while targeting a specific date to bring the property on the market.

  • Act as a General contractor if Seller so desires. If necessary, bring in our own contractors to complete the work, keep in mind the Seller’s timing and budget.

  • When property is ready, take photographs, often with a professional photographer.

  • The week before the Brokers’ Open, e-mail invitations to all local Coldwell Banker offices, as well as other area Brokers and specific agents who have previously sold property in the area.

  • Place Brokers’ Open ad in the Coldwell Banker Brokers Open section of the Wednesday Baltimore Sun.

  • Depending on lead time, attempt to coincide Brokers’ Open with date of Show Homes publication, as well as Baltimore Magazine and other appropriate local advertising venues.

  • List property in MRIS (the multiple listing service) the Tuesday prior to the scheduled Brokers’ Open, with first showing occurring at the Wednesday Brokers’ Open.

  • Follow Wednesday’s Brokers’ Open with a Sunday Open House for the public.

  • Place ad in Coldwell Banker corporate ad on the back page of the Sunday Real Estate section which is very visible and most read location.

  • List properties on website: www.cbmove.com and www.WhitHarveyGroup.com with descriptions and photos. These websites in turn lead to multiple real estate internet sites like Realtor.com, openhouse.com, redfin.com to name a few.

  • Post our listings and each open on our Facebook page and fan pages (Ruxton, Roland Park, Greenspring Valley, Woodbrook, Pinehurst and Hampden)

  • All advertising contains Whit Harvey Group direct phone number and cell phone numbers.